Let’s face it: between patient appointments, paperwork, and that never-ending coffee supply, marketing your practice might feel like t
LinkedIn serves as a strong platform for B2B marketers, featuring more than 930 million professionals globally, with 80% of members infl
Cost per Engagement (CPE) is an online advertisement model where you only pay for when a user engage with your ads. Unlike CPC/PPC, where clicking on
CPM (Cost Per Mille) is an online ad pricing model where advertisers pay a set amount for every 1,000 impressions of their ad. An impression is counte
Paid Ads and PPC are often used interchangeably, even by marketers. This is the reason why it raises the question, "Are paid ads and PPC the same?" Ho