Is Pyramid Link Building a Good Practice for SEO? Some Fast-Acting Link-Building Alternatives for 2023 & 2024

Is Pyramid Link Building a Good Practice for SEO? Some Fast-Acting Link-Building Alternatives for 2023 & 2024

November 23, 2023
Search engines rank your website based on several factors, and one of the most crucial ones is “Link Building”. Link building is what gives credibility to your website. It used to be a general consensus that having more backlinks will get your website rank higher in SERP (Search Engine Results Page). However, that’s what it used to be in the good ol’ days. Now, there are several types of link-building strategies, and Pyramid link-building is one of the popular ones. At least it was!

The truth is, the way pyramid link building is conducted, it may look a bit fishy and unethical for which search engines like Google can penalize the website. On top of that, Google’s algorithm has robustly been updating, making it impossible for anyone to manipulate it. However, despite all odds, several SEO experts still use the pyramid strategy as it can still benefit you when done right and ethically.

So what is a pyramid link building strategy actually?

A Link Pyramid strategy is a way of creating a multi-level link chain to boost a page’s authority and visibility by adding valuable links from different resources. In short, it’s like creating a chain of backlinks resembling a pyramid. You do this by building connections and sending backlinks to other backlinks. 

Goals and Objectives of Pyramid Link Building

Improve SEO rating

It involves organizing a network of backlinks to transfer authority and relevance from lower-tier links to higher-tier connections, pyramid link building seeks to enhance a website’s search engine ranking. 

Enhance Website Visibility

The technique helps increase a website’s visibility in search engine results pages (SERPs) for specific keywords, resulting in more organic traffic. It does this by carefully constructing high-quality Tier 1 links and supporting them with Tier 2 and Tier 3 connections.

Reduce Risks

By taking a more organic and progressive approach to link acquisition, pyramid link building may help lower the chance of search engine penalties that are caused by utilizing forceful or spammy link-building techniques.

How can pyramid link building strategies help with SEO?

Build advanced link authority

Boosting link authority is crucial in pyramid link building. This method involves getting powerful level 1 links from trustworthy sources to boost a website’s overall link profile.

These high-quality links bring a lot of credibility. By placing them strategically, the target site can gain from their strong backlink profile. This upgraded link can greatly impact a website, improving its credibility with search engines and resulting in higher search rankings.

Improved search engine rankings

The main purpose of building pyramid links is to improve website visibility in search engines. It improves the SEO performance of your site by creating a structured hierarchy of backlinks that draws link authority from lower levels to top-level links, a website improves SEO performance.

An enhanced link profile with improved link authority helps a website rank higher in search engine results for relevant keywords and phrases. This improvement in rankings can increase exposure and therefore organic traffic. Our SEO experts in

Provide opportunities for increased organic traffic

When a website ranks higher in search results for certain queries, it is more visible to users and attracts more clicks and visits. More organic traffic is desirable for businesses and website owners because it often increases visibility, brand awareness, and the ability to convert visitors into customers or leads.

How to Build a Pyramid Link?

Pyramid link-building is an organized link-building strategy used to improve a website’s search engine optimization through tiered links.

There are several layers or levels of backlinks in this system, and each has unique qualities:

Tier 1: This tier contains all the top backlinks, linked directly to your target website. Usually, these links originate from reliable and authoritative sites. Since SEO value is associated with these links, tier 1 backlinks raise a website’s search engine rating at a rapid pace.

Tier 2: The middle tier’s backlinks point to the Tier 1 links. Even though they are less valuable than Tier 1 connections, these secondary links are also pretty important. Their purpose is to support and strengthen the Tier 1 links, which enhances the SEO impact the top-tier links can have on the target site.

Tier 3: The bottom tier contains links that point to the Tier 2 links. These links are typically of lower quality, coming from a variety of sources, and their primary function is to boost the authority and relevance of the Tier 2 links. By doing so, they indirectly contribute to the overall SEO performance of the Tier 1 and target websites.

Disadvantages of building pyramid links

Risk of Search Engine Penalties

One of the main disadvantages of building pyramid links is the risk of being penalized by search engines, especially Google. Search engines like Google have strict guidelines and algorithms to combat manipulative SEO practices. Pyramid link building, with its multi-layered structure and the ability to artificially manipulate link profiles, can be considered against these guidelines. Search engines can penalize websites that use such practices, resulting in lower rankings or even de-indexing. The risk of penalties makes this strategy high and requires a careful approach. As a Leading SEO Services Provider, we can help you create safe, authorized, and genuine backlinks from high authority sites.

Difficulties in maintaining link quality and relevance

Maintaining the quality and relevance of links in a pyramid structure can be difficult. As you go down the levels, it becomes increasingly difficult to ensure that the downlinks are from reliable and relevant sources. In some cases, inferior links may come from spam or low-quality sites, which lowers the overall profile and strength of the link. Maintaining the integrity of the link pyramid, especially at its lower levels, can be a time-consuming and labor-intensive process.

Ethics and transparency

Building pyramid links can raise ethical issues in the SEO community and among website users. Some see this as an attempt to manipulate a search engine through artificial means that can harm the quality and integrity of search results. A lack of transparency in this strategy, where inferior links may not easily track to the target site, can damage the credibility of the site and its content. Ethical concerns and lack of transparency can damage a website, reputation, and long-term credibility.

Evolving search engine algorithms

Search engine algorithms are constantly evolving to provide better user experiences and more accurate search results. As search engines become more sophisticated, they are better able to recognize and penalize manipulative SEO practices such as pyramid link building. What worked in the past may no longer be effective or may result in penalties as algorithms adapt. Staying on top of evolving search engine algorithms is essential, but also a challenge for those using pyramid link building as a long-term SEO strategy.

The Evolving Landscape of SEO

Let’s chat about how SEO is changing and what’s happening in the world of search engines.

So, you know those algorithm updates by search engines like Google, with cute names like Penguin and Panda? They’re like the superheroes shaping the SEO game. Their mission: make search results better, fight against shady tactics, and put awesome, relevant content front and center. For instance, Panda goes after low-quality content, while Penguin is all about link quality and gives a thumbs-down to sneaky link-building tricks.

Now, these updates are game-changers for how we do SEO. One big shift is in how we see link building. It’s all about quality now. Search engines are into backlinks from legit, trustworthy sources that make sense with the content they’re linking to. So, the focus is on getting real, organic links that actually bring value to users. No more shortcuts or sketchy tactics!

Remember the good ol’ days of pyramid link building? Well, those days are fading away. Thanks to our algorithm superhero friends, especially Google’s Penguin, they’re getting really good at spotting and penalizing fake link-building schemes. The multi-layered pyramid strategy? It’s like waving a red flag at search engines, making it riskier and less effective. As search engines keep evolving, it’s all about being open, natural, and ethical when it comes to building those links. Time to adapt and embrace the new era of SEO!

Backlink Practices that Are Relevant in 2023 & 2024

Focus on quality and natural backlinks

Emphasizing quality and natural backlinks is an essential part of modern SEO. Instead of looking for a large number of backlinks from any one source, this strategy prioritizes getting links from reputable, relevant, and authoritative sites. These natural links are earned based on the value and quality of the website and its content, as well as its relevance to other websites in the same industry. Focusing on quality ensures that links have a positive impact on website and SEO performance, improving search engine rankings and user trust.

Build relationships with authority sites

Building relationships with authority sites is an important part of effective link-building strategies. Partnering with reputable websites in the same niche or industry can lead to quality backlinks. Such relationships often include guest, content writing, or other mutually beneficial collaborative initiatives. These relationships not only provide valuable backlinks but also increase the website and overall authority and credibility, which has a positive impact on SEO.

Build Content-Based Link-Building Strategies

Link-building content strategies focus on creating exceptional, informative, and engaging content that naturally attracts backlinks. If a site consistently produces valuable content, other sites are more likely to link to it as a referral or resource. This approach involves creating blog posts, articles, infographics, videos, and other content that resonates with your target audience. Quality content acts as a magnet for organic, natural backlinks, improving website and SEO performance.

Diversify your link profile

Diversifying your link profile is critical to a well-rounded and effective link-building strategy. Rather than relying on a single link type or source, a rounded link profile includes multiple link types, including guest posts, citations, social media mentions, and directory listings. This diversity signals to search engines that a site’s authority and relevance come from multiple reputable sources, reducing the risk of penalties. A versatile link profile also ensures resilience to changing SEO landscapes and algorithm updates.


In the dynamic world of SEO, the ability to adapt to changing practices is extremely important. Search engine algorithms change frequently, which requires constant learning and adaptive strategies. Ignoring critical factors such as mobile friendliness and content quality can result in a loss of visibility. Customization ensures the website and its competitiveness and sustainability in algorithm updates and creates a sustainable online presence.

In addition, it is important to focus on ethical and sustainable SEO strategies for long-term success. Unethical tactics can lead to penalties and damage to the site and reputation. Sustainable search engine optimization prioritizes acquiring quality content and natural links by search engine guidelines and user expectations.