Improving your Google ranking using SEO is indeed a tedious task. It also plays a part in improving the search traffic of your site. Google has released many algorithm updates in recent times. With the help of these updates, SEO experts from around the world were moved to modify their SEO tactics to regain their former search engine rankings.
We will help you keep up with the changing landscape of SEO. We have tried to focus on the most actionable SEO optimization that will help you improve your search rankings while boosting your traffic, and also enhancing the user experience on your website.
6 proven steps to Improve your Google Ranking
UPDATING/ DELETING OLDER BLOG POSTS
Updating an older blog with new information and relaunching it helps increase organic traffic on your website. However, you must prioritize certain blogs over others based on their previous Google ranking. To find out which pages need an update on your site, we suggest you dig into your Google Analytics and identify the pages that are losing traffic and then choose which ones need to be updated and which ones you could delete. Deleting posts is a bit on the controversial side of the tip, but this trend of deleting older, irrelevant posts seems to be getting more popular and acceptable lately.
ALIGNING CONTENT WITH SEARCH INTENT
The goal behind every search query is to satisfy the search intent and this is also Google’s top-most priority. If you want your pages to rank higher, you need to understand the math behind this. You must make sure that your content matches the search intent.
Before creating content for your target keyword terms, it is very important for you to understand the search intent behind those keywords which would be used. After identifying the search intent, you must select the content type that best suits the search intent. Example- blog, product page, etc.
AVOID CONTENT DUPLICATION OR PLAGIARISM
Sometimes there may be similar content accessible through various websites. This happens especially in the case of E-commerce websites. With the help of a canonical tag, you will be able to ensure that it is alright for similar content to exist on multiple websites without affecting your search rankings.
For example, you have an online furniture store and you sell coffee tables. It is possible that you may have multiple URLs on your website with information that could be similar to coffee tables. This is likely to cause duplicate content issues and which, in turn, will hurt your search rankings.
PUBLISHING LONG-FORM CONTENT
You may find many definitions of what long-form content actually means. There are some who say it refers to articles with 700 words or more, while others claim that long-form articles are longer and have over 2,000 words. However, the marketers have some consensus among them and they believe that long-form content refers to articles of around 2,000 words or longer.
Research has revealed that short 300 to 500-word blog posts are as good as dead. They don’t work anymore. If you aim to rank higher in Google search results, you need to publish long-form content.
WRITING COMPELLING HEADLINES
Ready to be hit with the harsh truth? Here it is. It does not really matter how well-researched or in-depth information your article carries. If your article does not succeed with a compelling and catchy headline, it is doomed and bound to be ignored by the audience you want to target.
This is exactly why you must put effort into crafting headlines that can pull the audience’s attention toward the content. The headline needs to resonate with the audience.
IMPROVING META DESCRIPTION
Meta descriptions are usually overlooked and not considered important because they do not have an impact on the search rankings directly. That might definitely be true, but meta descriptions tend to increase the click-through rate, which will significantly push your rankings up on the search engine.
A good SEO practice is to write unique meta descriptions irrespective of whether you are writing for your posts, homepage, product pages, categories, or other such pages.
On-page Search Engine Optimization requires more work than optimizing your title tag and/ or meta description. You must make sure that your content matches the search intent of the target keywords. You also need to constantly monitor your page speed as well as UX signals to help your pages rank higher.
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