Transforming vision into action
Our work was to completely transform a static website into a dynamic and interactive platform that effectively tells the organization story while driving engagement.
Key goals includes
- Increasing membership: Create a user-friendly interface, encouraging individuals of all ages to volunteer, join the organization or contribute donations.
- Data Consolidation: The project sought to address the challenge of consolidating extensive data and information from diverse sources, ensuring all relevant content was readily accessible on the website.
Turning challenges into Triumphs
- Mission Complexity: The organization’s multifaceted mission, involving numerous activities throughout the week and affiliations with various organizations, made it challenging to present a coherent and clear message to visitors.
- Technical Hurdles: Technical issues such as slow-loading sliders and the need for mobile optimization presented obstacles to providing a seamless user experience.
- Donor Connection: The website lacked a direct means of contact for donors, hindering their ability to connect with the organization.
How DzinePixel helped?
- Research and Blueprint: Our team conducted comprehensive research, including demographic analysis and member/volunteer interviews, to create a blueprint for the website’s structure and content organization.
- Content Optimization: We prioritized content optimization by streamlining and reorganizing the website’s information, ensuring that it was concise, relevant, and engaging.
- Segmentation: Content was segmented into logical categories, making navigation more intuitive for users seeking specific information.
- User Experience Improvement: Technical issues were addressed through performance enhancements, particularly focusing on optimizing mobile responsiveness and resolving slow-loading elements.
- Feedback Integration: A feedback mechanism was integrated to collect user input, providing valuable insights for ongoing website improvement.
- Donor Connection: A key focus was placed on facilitating donor connection by prominently displaying contact information on the website.
- 50% Membership growth within 2 weeks
- Improved user access
- pages per session increased from 1.4 to 3.7
- reduced bounce rate by 15%, mobile optimization
- 12% increase on mobile users.
The revamped website successfully transformed the online presence of the website, making it more vibrant and interactive.
Our hard work and dedication pays off well!