Client Overview
A pioneering healthcare provider and aggregator in Kendrapara, offering diverse services encompassing consultation, pathology, diagnostics, pharmacy, radiology, nursing care, ambulance services, and more.
Project Objectives
To redefine the brand, amplify its reach, and establish an online platform granting users seamless access to comprehensive healthcare services under one umbrella.
Key goals include:
- Create a User-Friendly and Responsive Website: Crafting an intuitive and visually appealing website that offers a seamless user experience, encouraging visitors to explore the platform effortlessly and engage with the brand’s offerings.
- Integrate Features Related to their Offerings: Implementing comprehensive functionalities that enable users to access and leverage the organization’s diverse array of healthcare services.
- Rank higher in Search Engine:Optimizing the website’s structure, content, and technical aspects to improve its visibility and ranking on search engines.
- Increase User Enquiries and Conversion:Incorporating intuitive call-to-action elements, lead capture forms, and seamless inquiry submission processes to encourage users to express their interest and convert into potential customers.
What were the Challenges?
Newly developed website with no SEO history or optimization efforts:
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- Lack of established domain authority and online reputation
- No existing backlink profile or external citations
- Absence of historical search engine data and analytics
- Competing with well-established healthcare providers in search results
Customer Sentiment was hard to receive:
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- Limited avenues for customers to provide feedback or voice concerns
- Lack of structured feedback collection mechanisms
- Difficulty in identifying and addressing pain points or areas for improvement
- Inability to measure customer satisfaction levels accurately
Language barrier:
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- Diverse linguistic backgrounds of customers in the region
- Potential for miscommunication or misunderstandings due to language differences
- Need for multilingual healthcare professionals or translation services
- Ensuring accurate comprehension of medical terminology and instructions across languages
Converting Challenges into Success
What Was DzinePixel’s Secret Sauce for Success?
- Intuitive Web Design for Enhanced User Experience : Created a responsive website with a user-friendly interface and visually appealing design, fostering engagement and enhancing the overall user experience.
- Seamless Integration of Healthcare Services : Integrated features like online consultations, appointment scheduling, pathology test bookings, medicine ordering, and accessing diagnostic reports, among others, enabling seamless access to the organization’s diverse healthcare offerings.
- Streamlined Inquiry Management : Created a portal where users can conveniently submit their inquiries, streamlining communication and facilitating efficient response management.
- Dedicated Pharmacy Portal : Developed a pharmacy portal where users can upload their prescriptions, simplifying the process of obtaining necessary medications.
- Comprehensive SEO Strategies for Improved Visibility : Implemented comprehensive SEO strategies, including keyword optimization, content creation, improved website structure, local SEO, and schema markup, resulting in increased visibility, higher search engine rankings, and enhanced customer inquiries and engagement.
- Multilingual Paid Marketing Campaigns : Utilized regional languages for paid marketing campaigns (PPC and ads) to overcome language barriers, ensuring better reach and resonance with the diverse linguistic backgrounds of the target audience.
Results Achieved
- 15+ Keywords Ranked Within 1-5 Positions in Google SERP
- No.1 in Google My Business Listing within 1 Month
- 3X Increase in Organic Traffic within 3 Months
- 35% Increase in Conversion Rate within 3 Months
Value Delivered
- Significantly boosted online visibility, reputation, and customer engagement.
- Secured top rankings for numerous keywords through optimized SEO strategies.
- Drove targeted traffic and increased conversions.
- User-friendly platform with integrated healthcare services for superior customer experience.
- Dedicated inquiry portals and multilingual marketing campaigns for expanded reach.
- Data-driven approach yielded remarkable results.
- Contributed to the client’s growth and solidified their position as a leading healthcare provider.