Water Corporation

About

WATCO is a government-owned, not-for-profit company incorporated under the Companies Act of 2013. It was formed on November 24, 2015, and is limited by guarantee. Its registered office is located on the ground floor of the UNNATI Bhawan in Satya Nagar, Bhubaneswar-751007, Odisha, India.

WATCO has a Board of Directors that oversees the company’s operations. The Board is chaired by the Principal Secretary of the Odisha Government’s Housing and Urban Development Department. The Chief Executive Officer (CEO) of WATCO is in charge of day-to-day operations.

Challenge

WATCO started with a basic website that merely functioned as a landing page for the organization’s name. They wished for an interactive page that would inspire individuals of all ages to volunteer or give in order to enhance membership and interest in the organization’s programs. WATCO had a diversified goal that was associated with different organizations, and collecting all of the data and bringing all of the information under one roof was the most challenging problem. Because WATCO is a continuous organization that was involved in events throughout the week, everything had to be on the website to raise awareness about the group.

Approach

Following extensive study and data collecting of demographic and depth-analyzed interviews with members and volunteers, our team began to draw up a design for the website’s structure.

  • WATCO had various objectives, such as “economical and sustainable water supply and sewerage services” for which the team needed two alternatives at the top of the slide where a customer could simply give or volunteer with the organization and have an easy checkout.
  • We initially addressed the content issue, since they had a lot of unnecessary and cluttered stuff all over the page, making user engagement less engaged and more headbanging.
  • We divided the page’s categories into little packages to make it easier for users to find the information they need. As a user scrolled, the scrolling bars had a major problem. They had a lot of issues with the website’s sliders loading slowly.
  • They want a feedback system to learn about each member’s or volunteer’s experience, what they liked and disliked, and how they might improve their websites.
  • We realized that Udra had a weak link between its contributors and the organization because there was no contact information on the website, and our team opted to prioritize it the most because it had a purpose to connect as many people as possible.

Results

  • It was the organization’s new website, but soon after the adjustments, it began producing an organic reaction from users and even connecting with new individuals to connect with.
  • The organization’s objective and structure were made much easier to execute because of the contribution and volunteer slabs.
  • Organic bounce rates have grown by 18%.
  • Because of mobile optimization, website users outnumbered desktop users by 5%.
  • Pictures and useful material raised the number of pages per session by 7-9.5%.